The denim offered by Louis Vuitton was the first really emphasize the unique button flap. Their trademark pockets make them very distinguishable from other jeans. As the styles became more popular the Hudson brand jeans could be seen on many famous celebrities. Hollywood has always helped push trends to the mainstream. The new styles in designer jeans were no different.
Soon after 7 for all mankind and Hudson many brands followed suit. True Religion quickly made a name for themselves with their rocker jeans and wild stitching on the pockets. The brand hit the mainstream market running. Other brands include Citizen Jeans, Joes Jeans, PRPS, and Lucky Brand Jeans. The majority started initially with a line of designer denim jeans for women but quickly added a variety of men's jeans as the trend became more popular.

Many of the original brands from the seventies and eighties also began marketing Louis Vuitton with design influences from the original trends that made them popular. Calvin Klein reproduced their old design with loop stitching pockets. In 2007 Jordache came back on the scene by creating a very popular advertising campaign including Heidi Klum and some of their original styles.